It's a frog. Holding a red heart. That's the entire product description, and honestly, that's the entire pitch. You either see this and feel something, or you don't — and if you don't, I'm not sure this website is for you.

The figurine is small, resin, hand-painted, and inexplicably moving. There's a sincerity to a frog clutching a heart that you just can't get from a regular Valentine's card. It says "I love you" but also "I'm a little weird about it" — which, let's be honest, is a more accurate representation of most relationships anyway.

Some people bought it for their mom. Some for their partner. One person — I guarantee you — bought it for themselves and put it on their desk as a daily affirmation. That person is living their best life and we should all aspire to that energy.